“Mission creep” is a pervasive and extremely debilitating problem that afflicts all too many nonprofit organizations. According to presenters Kim Starkey Jonker and William F. Meehan III, it is the No. 1 reason why nonprofits fail to achieve the impact for beneficiaries that they desire. Yet mission creep is easily preventable and easily curable. By attacking it head-on, nonprofit leaders can not only prevent suboptimal performance, but also open the way to taking on outsized challenges.

Learn how to take your organization to a higher level by joining Jonker and Meehan—along with guest presenter Sakena Yacoobi—for a discussion of organizational mission. In this webinar, Jonker and Meehan will expand on their Stanford Social Innovation Review articles “Mission Matters Most” and “Curbing Mission Creep.” Jonker and Meehan will discuss the countless external and internal pressures that cause mission creep, and they will present tools for counteracting these pressures. Recognizing that mission statements are one of the most useful (but most underused) tools available to any nonprofit, Jonker and Meehan will also outline seven characteristics of an effective mission statement. In addition, they will discuss ways to build a mission-focused organizational culture. Webinar registrants will have the opportunity to ask Jonker, Meehan, and Yacoobi questions during the last 20 minutes of the webinar, which will be moderated by Michael Slind, senior editor of SSIR.

This complimentary webinar is for anyone in the social sector—nonprofit management and staff, board members, funders—anyone who seeks to create, support, and grow an organization that can align its mission with its efforts to increase impact for beneficiaries.

Thanks to the generosity of the Henry R. Kravis Prize in Leadership, this webinar is complimentary.
Learn more about this webinar and register here. To view previous webinars in the SSIR Live! webinar series, go to www.ssireview.org/webinars.


Making Mission Matter

Wednesday, June 18, 2014
11:00 a.m.-12:00 p.m. PDT, 2:00-3:00 p.m. EDT